Dr. Barış ARMUTCU's work consistently ranks him among the world's most influential marketing scholars. In the exhaustive ScholarGPS® Ranking Analytics report for 2024—which evaluates over 12 million academics across dozens of disciplines—he sits comfortably within the top 3.78 percent for marketing productivity.

To date, Dr. Armutcu has authored more than 100 peer-reviewed articles—11 of which appear in high-impact SSCI/ESCI journals—alongside two monographs, five edited volumes and over 20 book chapters. He has delivered 45 presentations at international conferences and led nine multi-partner research projects in collaboration with over 30 co-authors from six continents.